Project: WANT Branding (B2B Landing Page)
Role: Landing Page Design & Optimization Focus: B2B Lead Generation, Conversion Strategy, Brand Consistency
Project Overview WANT Branding, a top-tier naming and strategy agency, needed a dedicated landing page to capture high-value B2B leads. The goal was not to redesign their entire website, but to build a focused “conversion engine” that utilized their existing brand assets. We designed a streamlined, single-page experience that strictly adheres to their corporate visual identity while removing distractions to focus entirely on generating inquiries.
Key Deliverables & Features
- Conversion-First Layout: Unlike a standard homepage, this landing page is architected specifically for speed and lead capture. We stripped away unnecessary navigation to keep users focused on the primary Call-to-Action.
- Trust-Based Content Flow: The layout strategically sequences high-impact social proof—including client logos like Uber and ServiceNow, and specific “Years in Business” statistics—to build immediate authority before presenting the contact form.
- Seamless Brand Integration: We utilized their existing typography, color palette, and asset library to ensure that while this page functions as a distinct marketing tool, it feels like a seamless extension of the main WANT Branding ecosystem.
