Project: Prevora Brand Launch & Website Build
Role: Web Design & Development Focus: Brand Establishment, Medical Compliance/Gating, User Segmentation, Lead Generation
Project Overview Prevora, an antibacterial tooth coating for high-risk adults, required a debut website to establish its digital footprint in the Canadian and UK markets. As a brand new build, the objective was to create a credible, professional platform that educates two distinct audiences—patients and healthcare providers—while adhering to medical marketing standards. The site serves as the primary information hub for this pharmaceutical treatment, bridging the gap between clinical data and patient understanding.
Key Deliverables & Features
- Audience Segmentation & Compliance Gating: To satisfy regulatory requirements for pharmaceutical marketing, a robust “gatekeeper” system was implemented immediately upon arrival.
- Dual Pathways: A clear, intuitive landing interface segments users into “I am a Dental Patient” or “I am a Healthcare Provider.”
- License Verification: A verification step for healthcare providers (prompting for a professional license number) ensures that clinical-level data is accessed only by authorized professionals, maintaining compliance with advertising regulations.
- Trust-Building Medical UI/UX: Starting from a blank slate, the design language was crafted to exude safety, cleanliness, and clinical authority.
- Clean Aesthetic: A white, minimalist layout with professional typography mirrors the sterile, safe environment of a dental clinic.
- Accessible Education: Complex medical concepts were broken down into digestible sections like “How Prevora Works” and “Your Treatment,” using clear hierarchies and “Quick Links” to prevent information overload for elderly or high-risk patients.
- Provider Locator Integration: To drive actual treatment adoption, the site includes a “Where can I get Prevora?” feature.
- Conversion Focus: The user journey is designed to funnel interested patients from educational content directly to finding a local certified provider, effectively turning website traffic into clinic appointments.
- Resource Library Architecture: A scalable content management structure was built to house downloadable assets.
- Patient Resources: Easy access to brochures and “What Patients Say” testimonials helps users discuss the treatment with their own dentists.
- Provider Data: A separate infrastructure supports clinical evidence summaries and cost-saving data for the professional audience.
The Outcome The launch of Prevora.com successfully established the product as a legitimate and accessible medical solution online. The platform effectively balances strict regulatory compliance with a welcoming user experience, providing a solid foundation for national marketing campaigns and patient education.
