368 Durham & Brand Ambition redesigned the Peacock Lumber website from the ground up, turning a family lumber yard that has served Durham Region since 1939 into a full online store. The new site runs on WordPress, WooCommerce and Elementor, so the Peacock team can update pages, products and prices themselves.
What we built:
- A complete online catalogue. 890 products are organized into 60 categories, from rough and dressed lumber, live edge slabs and plywood to mouldings, flooring, siding, stains and tools. Customers can browse the full yard online.
- Hardwood pricing by grade and thickness. Each rough hardwood product lets customers pick the grade and thickness they need, with matching price tables right on the product page.
- A custom order workflow built around how a lumber yard actually sells. Every order goes on hold so staff can review it, adjust it if needed, and send the customer an invoice to pay. The team stays in control of stock, delivery and pricing.
- Mobile-first design, so contractors and homeowners can shop and check prices from the job site.
- An SEO-safe launch. Old product and category URLs were redirected to their new pages to protect the yard’s existing Google rankings.
- Search-ready from day one. We wrote unique search descriptions for every page, category and product (over 950 in total), so Peacock Lumber shows up with clear, accurate listings on Google.
The result: a fast, modern store that brings Peacock Lumber’s full inventory online, while keeping the personal service and hands-on order review the yard is known for.
