Project: Outdoor Living Spaces
Role: Web Design & Digital Strategy Focus: High-Ticket Lead Generation, Visual Portfolio Showcase, Local Market Authority, 3D Design Integration
Project Overview Outdoor Living Spaces, a premier design-build firm in Southern Maryland, needed a digital presence that matched the quality of their luxury backyards. Selling high-investment projects—like custom pools and outdoor kitchens—requires more than just contact info; it requires inspiration. The new site was built as a digital showroom, designed to guide homeowners from initial curiosity to a financed, booked project. It positions the company as the region’s top choice for transforming backyards into personal retreats.
Key Deliverables & Features
- Immersive Visual Portfolio: Recognizing that “seeing is believing” in this industry, the site is heavily visual-forward.
- Project Galleries: High-resolution imagery of “Before & After” transformations allows users to visualize the potential of their own properties.
- 3D Design Spotlight: A dedicated section highlights the company’s use of “high-tech 3D programming software,” differentiating them from competitors by showing clients they can see their project virtually before breaking ground.
- Conversion-Driven User Flow: The site is engineered to capture leads at different stages of the buying cycle.
- Clear Calls-to-Action: Strategic placement of “Book an Appointment” and “Get a FREE Quote” buttons ensures that whether a user is ready to build or just asking questions, the path forward is obvious.
- Service Segmentation: Distinct landing pages for “Hardscaping,” “Decking,” and “Pools” allow for targeted marketing campaigns, ensuring users land on the exact service they searched for.
- Financing Integration: To reduce friction for high-cost projects, a financing solution was seamlessly integrated into the user journey.
- Trust & Accessibility: A dedicated section for “Lyon Financial” explains partnership benefits, competitive rates, and simple application steps, tackling the “affordability” objection upfront and encouraging larger project scopes.
- Local SEO & Service Area Targeting: To dominate the Southern Maryland market (Calvert and St. Mary’s Counties), the site utilizes hyper-local content.
- Geo-Specific SEO: Content is optimized for specific towns (Prince Frederick, Dunkirk, Solomons), ensuring the business appears in local search results when homeowners look for “patio builders near me.”
The Outcome The redesigned website serves as a 24/7 sales consultant. By combining inspirational visuals with practical financing tools and clear calls to action, it effectively pre-qualifies leads and fills the sales pipeline with high-value projects.
