Project: National Elevator Consulting
Role: Web Design & Digital Strategy Focus: B2B Professional Services, Corporate Authority, Lead Generation, Service Segmentation
Project Overview National Elevator Consulting, an independent firm with over 150 years of combined industry experience, required a digital presence that reflected their high level of technical expertise. Unlike elevator contractors who sell parts and labor, National sells unbiased advice. The website needed to clearly articulate this “independent” value proposition to property managers and developers, distinguishing them from manufacturers while serving as a professional portal for high-stakes infrastructure consultations.
Key Deliverables & Features
- Service-First Architecture:
- Distinct Service Pillars: The site organizes complex engineering services into clear, navigable pillars: “Audits,” “Modernization,” “Maintenance Management,” and “New Construction.” This ensures that a condo board president looking for a reserve fund study doesn’t get lost in technical jargon meant for a construction developer.
- Value Proposition Clarity: We crafted the “Why Choose Us” narrative to heavily emphasize their status as an independent third party. The content reinforces that they work solely for the building owner’s interest, not the elevator manufacturer’s bottom line—a critical differentiator in this industry.
- Corporate Trust & Team Accessibility:
- Expertise Showcasing: In a consulting model, the “product” is the people. The site features a “Meet Our Team” structure that connects potential clients directly with the right expert (e.g., directing Modernization inquiries to a specific senior consultant vs. Maintenance inquiries), reducing friction in the sales process.
- Professional Aesthetic: The visual design utilizes a clean, “blue-chip” corporate aesthetic. High-quality imagery of vertical transportation infrastructure combined with professional typography establishes immediate credibility with high-level decision-makers.
- Lead Generation Strategy:
- Targeted Calls-to-Action: Instead of generic “Contact Us” forms, the site encourages specific actions based on the user’s stage in the building lifecycle—whether it’s “Request a Proposal Review” or “Book a Site Audit.”
The Outcome The new National Elevator Consulting website successfully translates centuries of technical experience into a polished digital brand. It functions as a powerful validation tool for their sales team, proving to prospective clients that they are the premier, unbiased authority in vertical transportation.
