Project: Imperial Bathrooms
Role: Web Design, E-Commerce Development & Social Media Management Focus: National Product Distribution, DIY E-Commerce, Lead Generation (Installer Network), Omni-Channel Marketing
Project Overview Imperial Bathrooms, Canada’s exclusive distributor of “CleanCut” accessibility products, required a digital transformation that could serve two distinct markets: homeowners looking for DIY safety solutions and professional contractors seeking product supply. The project involved building a robust e-commerce platform to sell kits nationwide while simultaneously managing a cohesive social media strategy to educate the market on “tub cutouts” vs. full renovations. The result is a unified digital ecosystem where social content drives traffic to a high-converting web platform.
Key Deliverables & Features
- Dual-Path Conversion Funnels:
- DIY E-Commerce Store: We built a streamlined shop for the “CleanCut” product line, allowing handy homeowners to purchase kits directly. Features like the “Sizing Guide” video and PDF resources reduce purchase anxiety and return rates.
- “Find an Installer” Network: For customers who can’t do it themselves, we developed a lead generation engine that routes inquiries to a network of over 100 independent installers across Canada, turning the site into a primary lead source for their B2B partners.
- Unified Social Media Strategy:
- Educational Video Content: Recognizing that “tub cutting” is a visual concept, we leveraged video content across social platforms to demonstrate the “Before & After” transformation. This strategy demystifies the process and drives highly qualified traffic to the website.
- Brand Consistency: The web design and social channels share a unified aesthetic—clean, safety-focused, and accessible—ensuring that a user who clicks an ad on Facebook feels immediately at home when they land on the product page.
- Educational Resource Hub:
- Trust & Authority: A comprehensive “How-To” and “FAQ” section establishes Imperial as the national authority on bathtub accessibility.
- Sizing Estimators: Interactive tools help users measure their existing tubs correctly, ensuring they order the right “Step,” “Deep Step,” or “Ultra-Low” model.
- National Trust Signals:
- Credibility Badges: Prominent display of “As Seen On” media features and “20,000+ Installations” statistics builds immediate trust with senior customers and caregivers who prioritize safety above all else.
The Outcome The Imperial Bathrooms project is a prime example of a “holistic digital strategy.” By aligning the website’s conversion tools with an active, educational social media presence, the brand has solidified its position as Canada’s go-to source for accessible bathing solutions, driving sales in both the direct-to-consumer and professional installation markets.
