We redesigned the Hodgetts & Company website to reposition the Oshawa firm from a friendly local bookkeeping service to a professional, outsourced accounting and finance partner for established organizations. The new site has a corporate navy, blue and white look with clean, static layouts, built to earn the trust of non-profits, associations and mid-sized businesses.
What we built:
- A new homepage built around a clear positioning. It leads with “Reliable Financial Operations. Expert Accounting Support. Audit-Ready Results.” and speaks directly to the four audiences the firm serves: non-profits and registered charities, professional and regulatory associations, member-based organizations, and mid-sized businesses.
- Six dedicated service pages: Financial Records & Accounting, Back-Office Accounting, Payroll Processing, Year-End & Audit Support, Specialized Reporting, and Cloud-Based Accounting. Each has its own page for clearer navigation and stronger search visibility.
- A software and integrations showcase. A logo strip highlights the cloud platforms the team works with, including QuickBooks Online, Xero, Plooto, Wagepoint, Hubdoc and Dext.
- A “why Hodgetts” section covering accuracy, tailored solutions, collaboration and results.
- A three-step onboarding process (Introductions, Designing a Program, Getting Down to Business), so prospective clients know exactly what working together looks like.
- New About, FAQ and Contact pages, with an expandable FAQ and a contact form that goes straight to the firm’s inbox.
- A refreshed brand system. The header, footer and site-wide colours moved from green to navy and blue, with elegant serif headings for a more formal, established feel.
The result: a polished, corporate website that matches the calibre of the organizations Hodgetts & Co. serves, and makes it easy for decision-makers to understand the firm’s services and get in touch.
