Project: CCT Auto Trans (CCT)
Role: Web Design & Digital Strategy Focus: Corporate Logistics, B2B Trust Signals, Cross-Border Operations, Fleet Recruitment
Project Overview CCT Auto Trans, a Canadian leader in automotive logistics with over 25 years of experience, required a corporate website that reflected their scale and reliability. Serving major clients like Ford, GM, and Tesla, the digital presence needed to move beyond “trucking” and position them as a sophisticated logistics partner. The redesign focused on establishing unwavering corporate trust, streamlining high-volume quote requests for finished vehicle moves, and supporting their aggressive driver recruitment strategy.
Key Deliverables & Features
- Corporate Trust & Authority Design: For a company handling millions of dollars in inventory, trust is the currency.
- Partner Validation: A dynamic “Valued Customers” carousel prominently features partnerships with global brands (Audi, Toyota, Stellantis), immediately signaling to new corporate clients that CCT is vetted and capable.
- Compliance Showcase: Dedicated sections for “Safety and Compliance” and “Sustainability” (highlighting EcoVadis ratings and C-TPAT certifications) are strategically placed to satisfy the due diligence requirements of corporate procurement officers.
- Segmented Logistics Service Architecture: The site organizes complex shipping needs into clear, navigable business lines.
- Service Clarity: Distinct landing pages for “Finished Vehicle Moves” (OEM), “Secondary Market” (Auctions/Dealers), and “Specialty Vehicle Moves” ensure that a dealership manager and a private snowbird find their respective solutions without confusion.
- International Capabilities: A specific focus on “International Vehicle Moves” highlights their cross-border expertise, a critical differentiator in the Canadian market.
- Streamlined Operational Workflows: The website serves as a functional tool for the daily operations team.
- Intelligent Quote Engine: The “Vehicle Shipment Quote” path is designed to capture essential logistical data upfront, filtering inquiries to the correct department (Commercial vs. Private) to improve response times.
- Driver & Staff Portal: Integration of a “Driver Portal” and “Delivery Receipts” login provides the internal team and fleet drivers with secure access to operational documents on the road.
- Recruitment & Growth Platform: Recognizing the industry-wide driver shortage, the site doubles as a hiring engine.
- Career Funnels: A robust “Careers” section with separate tracks for “Driver Opportunities” and “Non-Driver Opportunities” helps HR filter candidates effectively.
- Company Culture Video: Integration of the “CCT in Motion” video provides prospective employees and clients a behind-the-scenes look at the fleet, humanizing the brand.
The Outcome The new CCT Auto Trans website successfully elevates the brand from a carrier to a premier logistics partner. It supports the company’s growth by validating their expertise to major OEMs while simultaneously functioning as a vital recruitment and operational hub.
