Project: Baker Home Solutions
Role: Web Design, Development & Local SEO Strategy Focus: Lead Generation, Conversion Rate Optimization (CRO), Local SEO, Brand Trust
Project Overview Baker Home Solutions, a multi-service company in Durham Region (Moving, Junk Removal, and Renovations), needed a high-converting website to compete in a crowded local market. The goal was to consolidate their diverse service offerings into a unified, professional brand while aggressively targeting local search traffic. The site was built to function as a 24/7 sales agent, driving quote requests through strategic calls-to-action and building immediate trust with potential clients.
Key Deliverables & Features
- High-Conversion Lead Capture: The site structure is engineered to minimize friction for potential leads.
- Prominent Quoting Engine: A detailed “Get a FREE Estimate” form is permanently accessible, capturing critical job details (Service Type, Location) upfront to streamline the sales process.
- Strategic CTAs: “Call Today” and “Get a Quote” buttons are sticky or placed high in the visual hierarchy on every page, ensuring mobile users can contact the business with a single tap.
- Local SEO & Service Area Strategy: To dominate local search results across the GTA and Durham Region, a granular content strategy was implemented.
- Hyper-Local Landing Pages: Dedicated landing pages were created for key service areas (e.g., “Oshawa Movers,” “Whitby Movers,” “Ajax Movers”). This architecture captures specific “near me” search intent, driving highly qualified traffic to the site.
- Service Segmentation: Distinct pages for Residential Moving, Commercial Moving, and Junk Removal prevent keyword cannibalization and allow for targeted ad campaigns.
- Trust & Credibility Signals: For a service involving entry into people’s homes, trust is paramount. The design proactively addresses customer anxiety.
- Authority Badges: Prominent display of WSIB certification, insurance status, and “Years of Experience” builds immediate confidence.
- Authentic Visuals: Instead of generic stock photos, the site features real imagery of the Baker team, branded trucks, and uniformed staff, verifying the legitimacy and professionalism of the operation.
- Performance & Accessibility:
- Mobile Responsiveness: Recognizing that moving services are often searched for on mobile devices during stressful times, the site loads instantly and formats perfectly on smartphones.
- Review Integration: Social proof is leveraged through integrated testimonials and clear links to social profiles (Facebook, Instagram, TikTok), encouraging users to verify the company’s reputation.
The Outcome The new Baker Home Solutions website has become a primary driver of new business, ranking highly for competitive local keywords. The streamlined quote forms have improved lead quality, while the professional presentation has solidified their reputation as a top-tier service provider in the Durham Region.
