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In 2026, Google Reviews are a massive ranking factor for the Local Map Pack. Frequent, high-quality reviews that mention keywords related to your business (If you are a roofing company, these reviews could include keywords like “Shingles, Flat-Roof, Roofing Company, etc) help Google verify that you are the go-to authority in your service area.
Google reviews are shockingly omitted by some clients and we make it a high priority to start collecting reviews immediately – Google reviews are a direct reason why some businesses do not appear in Map results or Google search results.
But how do you get reviews? And what should your workflow for collecting reviews from your clients look like?
The "Moment of Delight" review ask
Asking customers for a review right after the project or service is completed especially if the client has provided verbal feedback. Train yourself to ask right after a compliment. “I’m so glad you love our product! As a local family business, our reputation in Oshawa is everything—would you mind sharing that feedback on Google?”
"Scan-to-Support" QR Codes
A “Scan to Support” QR code strategy is one of the most effective ways to bridge the gap between a physical handshake and a digital review.
Create a high-quality, branded 4×6 card. This can be placed in your store, or sent out to customers that includes a personalized message and a QR code.
If you provide any physical assets, place a small, professional QR sticker on the inside cover.
Or if you meet clients at a local coffee shop in Oshawa or Whitby, have the QR code on the back of your laptop or a small “digital business card.” It’s a great conversation starter.
Generate Your Own Google Review Link
Go to Google Search and type your business name
If you are logged into your manager account, you will see the Business Profile management menu.
Click the “Ask for reviews” button (or “Get more reviews”).
A pop-up will appear with your unique link (e.g., https://g.page/r/[ID]/review).
Copy this link. This is the one you should use for your QR codes and emails.
The Automated Follow-Up
Maintaining a long-term follow-up strategy is essential for capturing reviews from clients who may have been too busy during the service or product purchase.
Setting a 60-day calendar reminder serves as a strategic “safety net,” catching those satisfied customers who fully intended to leave a review but simply lost track of time. This two-month window is often the sweet spot; the memory of the quality service is still fresh enough to be specific, but the customer has had enough time to live with the final product and appreciate its long-term value. By automating or manually scheduling this nudge, you ensure that no positive experience goes unrecorded simply due to a lapse in timing.
